Mauritius unveils new worldwide tourism campaign
from HANSLEY NABAB in Port Louis, Mauritius
PORT LOUIS – MAURITIUS is rolling out a new worldwide campaign to attract visitors to the Indian Ocean island nation.
The drive is aptly titled, “Feel our Island Energy.”
According to the Mauritius Tourism Promotion Authority (MTPA) the focus will be on the life, pulse and energy of the country.
“Calming, euphoric, curious, adventurous – Mauritius is the place to embrace every energy, a destination to feel connected and be free,” MTPA stated.
“The island offers a holiday adventure full of authentic interactions and meaningful experiences. We are inviting travellers to pause from their busy lives and feel present, taking time out to connect with themselves and their family.”
The campaign is lauded as an open invitation from Mauritians to come and explore mountains, lagoons, waterfalls, beaches, national parks and buzzy markets.
“Mauritius is big enough for extraordinary adventures and small enough to do it all in one holiday,” MTPA stated.
The Internationale Tourismus-Börse (IT) Berlin, the world’s largest tourism trade fair, offered Mauritius a platform to showcase the beauty and hospitality of the island to a global audience of travel professionals and enthusiasts.
“More than just a visit or an ordinary holiday, we want travellers to take in the unique energy that sets Mauritius apart from other destinations,” said Arvind Bundhun, Director of MTPA.
– CAJ News